Many businesses start with the free WhatsApp Business app. It is excellent for small teams replying manually. As conversations grow, the WhatsApp Business Platform (often called the API) becomes useful.
What the platform adds
Multiple agents on one number, integration with your CRM, automated notifications using approved templates, and chatbots for common questions.
What it requires
Business verification, an approved provider, opted-in contacts and template approval for business-initiated messages. Conversation-based charges apply as per Meta's pricing.
Avoid unofficial tools
Unofficial bulk-sending tools violate WhatsApp's terms and can get your number banned. We only implement official, consent-based workflows.
